Ecoscape
UX Research, UI Design (2 Designers)
Goal: create a fictional gamified app that recommends local parks based on skill level & location
Target Audience: city dwellers ages 25-40
Ecoscape is a fictional app created to meet the needs of young people who desire to be outdoors but need greater motivation in a digital world. Using location services, the app creates personalized challenges based on interest and accessibility.
Info
Architecture
User Flow
Click / Zoom
The Final Product
After user testing, we realized changes needed to be made to make the home page more visible, we leaned into the gamified aesthetic, and added a progress meter and prizes to further encourage the audience to use the app.
Low Fidelity Wireframe
When working on the wire framing, we expanded upon the user flow by adding pages to check in with friends’ progress and we identified our interest in making the app illustration based .