I led the design of a retrospective campaign highlighting women’s contributions to the North Face while leaning into nostalgic color grading to emphasize how the company has evolved while keeping women central to their advertising.
The North Face
MY ROLE:
Visual Designer, Video Editor
DURATION:
3 Weeks (2024)
PROJECT TYPE:
Personal Project
PRINT ADS
Having both print and digital ads not only reaches various channels, but it also touches on something Generation Z is looking for: physical media. The use of Poloroids is a call back to earlier North Face ads using film while the handwritten messages keep each ad unique.
YOUTUBE AD
Harnessing the interest of Generation Z in nostalgic marketing, I designed a 30 second YouTube ad in a chronological order to tell the story of the North Face’s continued support for women in outdoor recreation since the brand’s earliest years.