The North Face
SERVICES:
Advertising Design, Video Editing, Print Design, Color Grading
CLIENT:
UMD Graphic Design Concentration
*made for class project
LOCATION:
College Park, MD
YEAR:
2024
INFO:
Digital and physical ads were created for a North Face retrospective campaign taking on women’s contributions to the company while leaning into nostalgia through color grading and digitally altering footage. This campaign highlights that women have always been a part of outdoor and extreme sports.
PRINT ADS
I solved the challenge of integrating print and digital by merging a film-based aesthetic that would pair well with the digital ads. The print ads were aged to look like a Poloroid of the past meeting the current North Face brand fit with date stamps to push the message.
YOUTUBE AD
When solving the the design brief, I was curious how to engage a younger audience to be a part of North Face’s next generation. So, I deigned a 30 second YouTube ad leaning into Gen Z’s nostalgic marketing following a chronological storytelling of the brand and emphasizing aged footage and color grading.